Hey, I'm Michael

I believe that one of the biggest things holding people back from building an online business is they do not feel AUTHENTIC with their OFFER.

 

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Although the Offer is usually at the end of the customer journey, this is where I like to start... and work backwards! 

This checklist summarises what I always double-check before putting an offer out there.

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This workbook is a great starting point to help you lead your perfect people to your Irresistible Offer!

This Workbook focuses on 3 things: The Anatomy of your offer / sales page, your positioning and the transformation.

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WANT TO JOIN A SELF-PACED COURSE?

Journey into the art of making authentic offers with a course that leverages psychological principles for irresistible appeal. By mastering triggers like authority and scarcity, you'll not only captivate but convert, building genuine connections and significantly boosting conversion rates. This fast, impactful course promises immediate improvements, turning learning into actionable strategies that resonate deeply and create lasting relationships. Start transforming your approach with just a few tweaks—see you inside!

45 minutes - 10 Lessons

$47
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The Irresistible Offer Formula' offers a unique approach for info biz owners who dread selling. Embrace your true self, create offers you love, and leverage your unique gifts. This course teaches you how to authentically position your genius, inspire transformation, and master pricing—turning your passion into profit. Perfect for those seeking to elevate their impact and revenue without the salesy feel

$997
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Say goodbye to the struggle of starting from a blank page. With the Authentic Sales Page Formula, you'll master the art of creating sales pages that authentically express your unique value, effortlessly attracting the clients you're passionate about serving. Discover how to convey your message thoughtfully and genuinely, making every word count in connecting with your desired audience. Start building sales pages that truly resonate and make a lasting impression now!

$997
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Discover the transformative power of Belief Centric Marketing, a masterclass designed to align your marketing with the core beliefs of your audience. This unique approach ensures every strategy feels authentic, deeply resonates with customers, and dramatically enhances engagement and conversions. With practical lessons and exercises, make your offer irresistible—a no-brainer for anyone looking to revolutionize their marketing impact.

$297
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Discover how to transform ideas into impactful products, perfectly aligned with your offers. My Irresistible Product Formula course provides a clear, powerful process for crafting creations that stand out and complement your offers precisely. Elevate your vision into reality, ensuring your products resonate deeply with your audience. Let’s craft product to match offerings that truly make a difference.

$497
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Dive into "The Authentic Marketing Journey" with me! It's more than a course; it's your guide to crafting a marketing strategy that’s deeply true to you and resonates with your audience. Together, we’ll uncover your unique path, create impactful stories, and choose the right channels for your message. Join now and transform your marketing into something unforgettable. Let's make magic happen!

$97
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MEET MICHAEL MAIDENS

A visionary entrepreneur and lifestyle creator who has dedicated the past 15 years to helping knowledge-based businesses reach and impact millions of people online. Michael's expertise in the health and personal development industries has led to the successful launch of digital products, physical products, and a new way of launching documentaries online.

His flagship product and coaching group, the Irresistible Offer Program, empowers individuals to see their own unique value and create offers that are truly irresistible to their audience. But Michael's passion for life extends beyond business - he's an avid kitesurfer, surfer, foil surfer, CrossFitter, and beach adventurer. He prioritises living in the moment and enjoying the ride with like-minded people.

A former software developer and certified level 2 tennis coach, Michael is no stranger to hard work and dedication. He spends a week every year in the paradise of Fiji, and his whole life revolves around the rhythm of the ocean. Above all, Michael leads with his heart in everything he does - in business, hobbies, relationships, and making the world a better place.

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PODCASTS WITH A FEW FRIENDS

How to Sell When You Don’t Like to Sell with Michael Maidens

What if you don’t like marketing and selling? How are you going to grow your business then? If you’ve ever felt uncomfortable with marketing and selling your products and services, you’re going to absolutely love this episode with the one and only, Michael Maidens.

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Irresistible Offers with  Michael Maidens

Do you struggle with crafting the perfect offer that your ideal clients just can’t resist? Then, don’t miss today’s episode! Melinda talks with Michael Maidens about what it takes to create an offer that both you and your prospects will be in love with Michael Maidens.

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Understanding The Power Of The Mind with Michael Maidens

Michael Maidens, a former computer science student with a keen interest in psychology and human behavior, explores the complexity of the mind and the importance of controlling and understanding it to improve life. He emphasizes the significance of experiences in shaping the soul, advocating for a life of gratitude, curiosity, and self-love. Through his personal journey, including a profound birth experience and a tennis career, Michael shares insights on overcoming fear and anxiety, embracing the hero's journey, and finding one's unique path. He now focuses on empowering others through his Offer Academy, leveraging his expertise to impact lives positively.

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How To Make Your Offer Irresistible with Michael Maidens

In this podcast episode, hosts Suzi Dafnis and Michelle Falzon talk with Michael Maidens about the importance of crafting an irresistible offer for successful sales. Maidens, known for generating millions for clients with his unique offer creation strategies, shares insights from his Offer Academy. Key takeaways include launching offers despite imperfections, incorporating feedback loops for constant improvement, strategic split testing, and handling rejections as temporary. Maidens emphasizes understanding the transformation gap, setting decision deadlines to boost sales, and the significance of an "offer success path" and crafting a compelling Offer Promise.

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STU McLAREN

FOUNDER OF TRIBE

When I think about the key factors in a growing successful business, a great offer is right at the top of the list, and there is nobody better to be able to teach you how to break down what goes into a great offer and how to construct them again and again and again, than Michael Maidens.

SUSAN GARRETT

SPEAKER & WORLD LEADER IN ANIMAL BEHAVIOUR / SAY YES DOG TRAINING

Michael Maidens is a unique visionary. When Michael talks, audiences listen. My first one hour session with Michael gave me some of the best “aha” moments of my lifetime translating into long reaching impact and success for my business.Michael has a deep rooted understanding of what motivates people. Michael is that 'impact player' that can take any business to that next level of success…regardless of what that next level is for you.

RACHEL MILLER

MOOLAH MARKETING

Michael Maidens is the KING of offers, and offers that SELL. I have been selling, successfully, and even as someone who has a solid track record in conversions, I know that when I am making a new sales page or a new offer, that I have blinders on. I don't see all of the hurdles that I am putting in the way of my customers seeing success through the offer of my product! 

Being part of the Offer Academy is basically my "insurance plan". I know that they will help me identify those weak spots in my offer and my sales will be the proof.

CARMEN DARWIN

DESIGN & LIFESTYLE SCHOOL

We often need a sounding board for the ideas and communication behind creating our offers and fear can often creep in too. In The Offer Academy I feel I get the wisdom, guidance and expertise of Michael and the support of a great community of people who are all out there working to make an enormous difference in this world. That makes me feel more confident and in control of how and why I offer what I do in my business and excited about what is next to come.

GIDEON SHALWICK

ONLINE VIDEO MARKETING ENTREPRENEUR

Michael is one of the smartest innovators I’ve met in the product launch and business model development space. He has that uncanny ability to see something amazing that no-one else can see… and then turning that idea into a million dollar business!Whenever I want advice on how to promote, market or launch anything new, I first run it past the genius mind of Michael Maidens. Get him on board your team. It’s a no-brainer.

BRIAN KURTZ

ONE OF THE ALL TIME GREATS OF DIRECT MARKETING

Michael Maidens is, simply put, the real deal. The term “heart-based entrepreneur” is thrown around a lot…but there are very few people who truly fit that mold…and Michael is one of them. What defines a heart-based entrepreneur?

To understand human behaviour at the deepest level is step one… to be able to present (and sell) with integrity is step two…and to teach it, apply it and share it is all part of step three.

Michael has mastered all of that in both his personal life and professional life. I consider being connected to him, learning from him and sharing with him one of the blessings of my life.

VICTORIA LABALME

STRATEGIC PERFORMANCE COACH FOR ELITE ENTREPRENEURS, AUTHORS AND EXECUTIVES/ www.VictoriaLabalme.com

Michael Maidens is like a Marketing Buddha: he embodies the worldly perspective, peace and inner joy of a Zen master along with all the brilliant ideas, strategies and tactics of a marketing wizard. Like all high end professionals, he has that deft ability to take the complex and make it clear.

If you can get on his calendar and get his bright neurons pointed your way, consider yourself lucky.

 

 

TOM RAWLINS

RAW LENS MEDIA

The Offer Academy has helped me seek clarity. Getting clear on how I can best serve others and learning all the technical skills from leading experts is an incredible combo.

 



KAREN CLARKE

FELL GOOD TRIBE

I would say that being part of an up-market community at a steal of a deal cost, with a guy that's genuine with a ton of experience, is a complete no brainer. Offers & opportunities like this don't come along every day! My favourite part is that I am not on a time crunch like a course, I can use & implement what I choose when I choose & still have the support as I need it on an ongoing basis.

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